The struggle of beta males since 1945. — The current masculine identity crisis finds its roots in a rapid change of social dynamics that began at the end of WWII. Here’s what happened, where we are, and where we’re headed. Most of the people and movements cited below have had their fair share of controversy. For the sake…

pLaYiNg iT SaFe Is DaNgErOuS. — My Very Normal Childhood I was born in the 90s in a totally normal middle-class family, somewhere in the Western world. My parents met at Oxbridge during their double-PhD in law and mechanical engineering. At 6, I got a computer and taught myself how to code, because, why not. I was so passionate about…

Dispelling myths. — When I was living in Colombia (2019), I took private Spanish lessons with a teacher who had studied physics at university. He was much smarter than I was. …

You either die a hero… — In May 2018, a former professor of psychology from the University of Toronto named Bernard Schiff wrote an op-ed in the Toronto Star entitled I was Jordan Peterson’s strongest supporter. Now I think he’s dangerous. Schiff had hired Peterson when he was an assistant professor at Harvard many decades before…

Here’s why. — I must have been 16 years old when I learned that Russia had been selected for the organization of the 2018 football (and not “soccer”) World Cup. And Qatar for 2022. While Russia was a surprise, Qatar wasn’t. The emirate had already started its worldwide PR communication campaign and everyone…

And what it really means for people with traumas — As the tinnitus in my ear was getting louder — and I was getting worse — I decided to take my doctor’s advice and see a hypnotherapist. A hypnotherapist is a therapist using hypnosis to treat psychological and physical conditions. Physical? Yes. We’re past the point now where medicine treats…

#27 is my favorite! — This story was deleted by mistake. My apologies. Here it is again. A few months ago I decided to write down every marketing channel I could think of and add new ones as I went. Here’s the result. 1. Word Of Mouth We start with word of mouth because it is simply THE best…

And how to stop being one. — Wikipedia defines a simp as “someone who shows excessive sympathy and attention toward another person, typically someone who does not reciprocate the same feelings, in pursuit of affection or a sexual relationship.” Beyond the disgust that such men (simps are male in 99.9% of cases) usually inspire, simps are hopeless…

A few gems in this book! — I was looking for a branding book and Building a StoryBrand was universally cited across the Internet. So I read it. Then I realized two things. Building a StoryBrand is not a branding book. None of the people writing articles titled “the best xxx books” have actually read any of…