Book Summary: Contagious: Why Things Catch On, by Jonah Berger

Photo by saeed karimi on Unsplash

Contagious: Why Things Catch On is a book by Wharton marketing professor Jonah Berger.

While its beginning is informative, Berger could have edited two-thirds of his book and it would have been just as great, if not better.

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Aure's Notes

Aure's Notes

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I write entertaining pieces on Medium and actionable no-bs articles on auresnotes.com. 2X Msc in political science and business economics. CMO. No niche.