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How Tinder Is Making Your Love Life Miserable
It’s pure economics.
Dating for millennials is getting harder for 3 reasons, all taking root in the same phenomenon: abundance.
Abundance is transforming the nature of dating from a social activity to a market of goods with its own rules and economy.
Economics teaches us that when the volume of a product increases, the (estimated) value of these goods declines (1).
Since the cost of acquiring the good is lower, consumers are both less willing to make efforts to acquire it (2) and to subsequently maintain it (2).
Furthermore, as they are offered more choices, consumers’ standards, and expectations regarding the product rise (3).
We discuss in this article the three consequences of abundance in the dating pool and what it implies for dating as a millennial in the 21st century.
Abundance in Dating
Back in times when the Earth population did not go over one billion (1804), the dating pool was scarce for both men and women (even though less for the latter). Rules regarding companionship were established by culture and religion and the relationship was “contracted” through marriage.
