How Jordan Peterson Made $89 Million With 11 Income Streams

$89 379 668, to be specific.

Jordan Peterson has reasons to be happy. Source: Gage Skidmore

This isn’t a typo.

After a friend of mine sent me a video where Peterson details a part of his income, I thought it’d be fun to calculate how much he makes in total.

I also thought it could help creators have new income stream ideas.

Yes.

While he sounds impressive, Jordan Peterson is, in the strict sense of the term, “just” an online creator, like you and I.

At this stage, he’s probably one of the richest ones, along with Joe Rogan, Pewdiepie, and the Paul brothers.

While the article explains how I got to the number of $89 379 668, the truth is that Peterson is likely much richer than that, with a fortune between $100 and $150 million.

You’ll see why.

Without further ado, here are Jordan Peterson’s twelve (known) sources of income.

And how much each of them makes.

Enjoy!

1. Book Sales: $30 Million So Far

Let’s start with the most obvious. Jordan Peterson is an acclaimed author with four books:

1. Maps of Meaning