How Two Friends Built a $100 Million Socks Company in Less Than 10 Years
Meet Happy Socks.
Published in
5 min readApr 22, 2024
On a cold evening in April 2008, Mikael Söderlindh, an advertising executive, and Viktor Tell, a designer, were hanging out at Mikael’s house in Stockholm, Sweden.
Besides a passion for entrepreneurship, the two men shared the peculiar habit of wearing colorful socks. Viktor confessed to…