How Two Friends Built a $100 Million Socks Company in Less Than 10 Years

Meet Happy Socks.

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On a cold evening in April 2008, Mikael Söderlindh, an advertising executive, and Viktor Tell, a designer, were hanging out at Mikael’s house in Stockholm, Sweden.

Besides a passion for entrepreneurship, the two men shared the peculiar habit of wearing colorful socks. Viktor confessed to…