"I" am not judging them. A good or a bad goal will have a positive or negative impact on your psyche and body, which can be measured.

That's why the general notions of good and bad, are indeed, universal.

Unfortunately, the mainstream narrative (to which you have fallen prey) keep on insisting on the opposite.

But this isn't true. Life is much more objective than we think it is.

That's great stories transcend time, cultures, and places. They speak to the common unconscious which we all share.