It's the Veblen effect. The price made you value it more, so you bought it. Great article!

and, who not just charges shipping… they charge $15 shipping for a small candle. My first thought? Mild annoyance. My second? Boss…ptyque, a candle brand, who not just charges shipping… they charge $15 shipping for a small candle. My first thought? Mild annoyance. My second? Boss.
How to think about brand as an ecommerce player
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Michelle Wiles 🪄📈
Aure's Notes
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Jul 16, 2024
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It's the Veblen effect. The price made you value it more, so you bought it. Great article!
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Written by Aure's Notes10.7K Followers
·144 Following
2X Msc in pol. science and business econ. Summarized +100 books. 25k people read auresnotes.com. From Belgium. No niche.
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