Refreshing comment, thanks for reading!

I think you are absolutely right, but you have to see beyond this. Social media will become important (again) because of personal branding. This is the substack story: you no longer go "read the news" online: you go read what *someone* thinks of X and Y. Ironically, the decentralization of information leads to the hyper-centralization of platforms: social media will become even more "the internet" than the internet is. You will get your google search results from Bing AI and chatgpt, and you will read "what is happening with the world" on twitter, IG, tiktok, substack etc