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The Life-Changing Lesson Copywriting Will Teach Self-Obsessed Narcissists About Business, Writing, and Relationships

Success comes from others, not from thyself.

Aure's Notes
5 min readDec 18, 2020
Photo credits: Photo by Kimson Doan on Unsplash

Copywriting is the most important entrepreneurial skill you could learn.

There, I said it. You could come up with the cure for cancer, but if you don’t know how to sell it, it won’t move from the shelf. On the other way around, you can write the worst book ever written (50 Shades of Grey), market it with powerful copy, and still make a small fortune.

Copywriting is an important skill in business. It helps you sell what you produce. If you don’t sell, you go bankrupt. As simple as that.

However, the biggest value of copywriting does not reside in the skill itself. It’s important to write good copy, sure, but you can always hire someone to do it for you if yours sucks. Copywriting, therefore, is not interesting for what it does for you.

Its real value, the real reason why you want to learn copywriting, resides in the principle it teaches you.

Effective copy has one secret, one golden nugget that you can apply to business, writing, and relationships to become more successful. I like to think this secret is what sets apart millionaires from the rest of…

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Aure's Notes
Aure's Notes

Written by Aure's Notes

2X Msc in pol. science and business econ. Summarized +100 books. 25k people read auresnotes.com. From Belgium. No niche.

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